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Local Business Spotlight

Each Month Wander Creative Features

A Local Business In The Nashville Area

Discover These Incredible Businesses

– The Best Of Nashville –

JUNE, 2019

Uncommon James

601 9th Avenue South
Nashville, TN 37203

615.915.3180

Visit: UncommonJames.com

Founded and creatively directed by Kristin Cavallari, Uncommon James will bring timeless, effortless, and refined jewelry to women on-the-go.

THE STORY OF UNCOMMON JAMES

Kristin Cavallari is making waves in Nashville with her new store, Uncommon James. She has been known in the past for reality shows like The Hills and Laguna Beach, has made appearances at numerous major award shows, and has created her own shoe line with the shoe brand Chinese Laundry. Kristen is a successful author of New York Times best-selling books Balancing in Heels: My Journey to Health, Happiness and Making It All Work and her first cookbook, True Roots which she released just last year. Focusing now primarily on Uncommon James, her most recent endeavors have been with her new E! Network show, Very Cavallari, which has taken her high-end jewelry and kids clothing line to the next level. 

Launching in April of 2017, Kristen started UJ out of her house with just the help of one other person to help ship orders. She wanted to make her company a brand that wasn’t just a small business, but a globally recognized name. Believing that jewelry can “make or break an outfit”, her passion for creating jewelry that she wants to wear herself is so important to her for the UJ brand. One of their most popular products is the “Girl Boss” hoop earrings that were created to be simple, yet with a touch of edge. In just two years, the jewelry line is booming and she now has launched Uncommon James Home, made up of contemporary home good items, as well as a kids clothing line called Little James. She says, “Obviously having 3 of my own kids, Little James is incredibly meaningful to me”. Their kids clothing for the “little dreamers” is all eco-friendly and functional, yet fashion-forward.

Kristen and her entire team know that marketing is vital for having a successful business. Uncommon James has an incredible following on social platforms like Instagram, and being consistent with posting is something they take very seriously. The biggest tool for their marketing has been the reality show, Very Cavallari, which has created thousands of fans worldwide who have now become loyal customers.

When it comes to being in Nashville, Kristen loves that she has a company that is where she and her family live. “So much of my career has been in LA or NYC, so being able to have my business based where I live is a dream come true.” She and the rest of the UJ team are continuing to grow and dream up more things for 2019 and the years to come, and we at Wander Creative believe in everything they are doing. If you are in the Nashville area, this shop in the Gulch is a definite go-to, and be sure to head over to www.uncommonjames.com to keep up with new products and order online!   

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